Matt Tidwell, Ph.D., APR
Consultant, Communicator, Educator
Welcome to my website and online portfolio. I am an educator, counselor and consultant. My combination of 25 years working for large brands and my new career as an educator and researcher give me unique perspectives. I consult with organizations looking to refine their message or manage issues or crises. I thrive on creative challenges and enjoy building strong relationships along the way. Explore my work here, and contact me directly to learn more.
About Matt
In my career, I've led communications departments and worked with senior executives and CEOs to build brands and engage employees. I wrote crisis communications plans and helped manage high profile crises to protect reputation. Today, I teach master's degree students in those same areas. I also write about brand building and crisis communications in publications including Communications World, Journal of Professional Communication and Journal of Management Education. I currently serve on the Board of Directors of the International Association of Business Communicators (IABC).
Organizations who've used me as a consultant to help them refine their messages and engage audiences include Assured Partners of Kansas City, Shawnee Mission Health, City of Olathe, Kansas, NIC, Inc. and others.
In my professional career, I managed communications departments for organizations including Sanofi-Aventis Pharmaceuticals, Great Plains Energy/KCP&L and Saint Luke's Health Systems.
In 2018, I received the Arthur E. Lowell Communicator of the Year award from the Kansas City Chapter of the International Association of Business Communicators -- the organization's highest honor.
"In a crisis, you have one chance to get it right. In today's environment, where our stakeholders have more power and demand more than they ever have before, the consequences of not preparing for crisis are more serious. A crisis is a make or break moment and you will be judged on how well you communicate."
Matt Tidwell
"I help organizations think through all aspects of crisis communications. Writing a plan is just the beginning, it's the ongoing training, scenario drills, table top exercises -- the practice and repetition is what allows companies to survive and recover."
Matt Tidwell
Matt's Services
My philosophy is collaborative and strategy-driven. Accountability for results is number one.
Crisis Communications
I work for clients in all aspects of crisis communications, from drafting of plans to responding after a crisis hits
Organizational Communications
Organizations use me to determine the best strategies to reach stakeholders with the messages that will drive behavior
Writing/Storytelling
I've helped organizations and senior executives craft compelling narratives that inspire action. Whether it's communicating a change to employees or helping an executive find his/her voice, I can help you tell your story clearly
